Pricing and Promotion

Pricing and Promotion Planning that's on Point

Intelligent Prices. Smart Promotions.

Get your pricing right with real-time insights Get your pricing right with real-time insights

Get your pricing right with real-time insights

SimpleRetail equips retailers with the technology and tools needed to build informed, analytics-backed pricing and promotion plans that are flexible, localized and based on customer preferences. Applexus solutions help retail businesses get information they need to respond to competitive changes or issues in real-time. Improved analytics helps to predict tradeoffs between revenue, profit, and price image. SimpleRetail also allows retailers to gain better insights into effectiveness and financial impact of promotional and markdown decisions.

Attract shoppers with attractive pricing and offers Attract shoppers with attractive pricing and offers

Attract shoppers with attractive pricing and offers

Coupon & Voucher Management

Manage coupon and voucher-based offers with SimpleRetail’s centralized coupon and voucher creation which can be applied at the PoS during checkout. Increase conversion rates and improve brand reputation with these offers.

Campaign Management
  • Strategize, execute, orchestrate, and analyze your omni-channel marketing activities using a unified platform. Deliver relevant and individualized messages across marketing channels, measure the effectiveness of these and campaigns and find out the most effective way of engaging with your customers.
Interact with your customers painlessly, seamlessly Interact with your customers painlessly, seamlessly

Interact with your customers painlessly, seamlessly

Event-based Scheduling
  • Manage all elements of your marketing events from a single platform – including promotion analysis, portfolio analysis and check if the desired target has been met. This helps retailers have a unified view of your event related tasks and targets.
Targeted Marketing
  • Measure and record each user interaction with your website, marketing campaigns, and sales personnel to build detailed customer demographics to customize offers segment wise. This improves your marketing strategies and customer experiences while building brand awareness and loyalty. < li>
Get the right offers to the right people at the right time Get the right offers to the right people at the right time

Get the right offers to the right people at the right time

Portfolio Analysis
  • Use customer portfolio analysis to make strategic decisions about product development and the allocation of company resources such as merchandising, assortment planning, advertising, and store labor. Portfolio analysis will also help you understand the shopping behaving of customers.
Price Optimization
  • Gain control over your pricing, save time and boost your profits. Simple Retail's optimization solutions help your business to find optimal pricing to engage customers and ensure that your products sell quickly at the perfect price while ensuring decent revenue.

Drive best-in-class pricing and promotion strategies

Pricing Calculator
  • Carry out your price calculations quickly and easily and optimize your price management. Easily calculate different margins for different markets to project a positive brand image when it comes to pricing strategies.
Label Printing & Digital Price Tag
  • Effortlessly print store-level labels and posters. Provide digital price tags to enable easy checkout – prices are displayed on a small screen so that if price changes occur it will be reflected immediately and accurately.