Applexus solutions help retailers connect with demanding and unpredictable shoppers in a fast-paced environment. Our solutions enable retailers gain 24/7 access to information and real-time insights to help them analyze customer data, plan marketing strategies and improve customer loyalty.

Marketing Data and Insights

Manage and analyze retail marketing master data, and gather insights into actual-vs.-plan performance.

Marketing Strategy Planning

Plan marketing strategies and identify the right process with the help of predicative and real-time customer-intelligence analytics.

Pricing and Promotion Strategy

Forecast and execute optimal and effective pricing strategies, markdowns, loyalty programs and targeted promotions to guarantee profitability.

Omnichannel Marketing

Plot Omnichannel strategies that ensure brand loyalty across channels, and streamline digital assets.

Merchandise and Assortment Planning

We equip retailers with the technology and tools needed to build informed, analytics-backed merchandise and assortment plans that are flexible, localized and based on customer preferences. Applexus solutions help retail businesses get their right mix of products to customers when and where they want it, at optimum prices.

Channel Planning

Create merchandising plans for all channels, comparable/ non-comparable, and new store sales.

Merchandise Planning

Plan sales, margin, and inventory alignment across channels and ensure they meet corporate financial targets.

Assortment Planning and Optimization

Plan localized product assortments for stores that maximize sales and profit margins.


Applexus solutions enable retail businesses to source, purchase and manufacture products efficiently while collaborating with a global network of vendors. With analytical insights into vendor performance and buying activities, offered by our solutions, retailers can seize more opportunities to save money while procuring materials or services.

Procurement Data and Insights

Handle procurement master data, find and manage suitable vendors, and analyze vendor performance.

Sourcing and Contract Management

Ensure efficient sourcing, risk mitigation, and contract compliance to increase savings.

Merchandise Buying

Streamline vendor management and buying processes right from the creation of purchase orders to tallying invoices.

Private Label

Designing, obtaining and producing private-label products for diverse locations entails varied styles, characteristics, and compliance attributes. Applexus solutions help retail teams sync logistics, purchasing, and manufacturing operations to enable them offer innovative private label products. Our solution portfolio facilitates retailers to plan, procure, and manufacture/subcontract the manufacture of their private-label goods.

Product design and development collaboration

Merge and align product design activities with other vital processes, such as product portfolio management, concept development, and project management.

Private label management

Integrate and sync production planning and performance, efficient manufacturing processes, and outsourced manufacturing operations for retail private labeling.

Supply Chain

Foreseeing shopper demand helps retailers deliver the right products to their stores and customers at the right time. Our solutions help retailers streamline their entire supply chain system from planning to the fulfillment of orders. This helps retail enterprises gain transparency by efficiently tracking transit movement of goods and facilitating communication between warehouse management teams and logistic partners.

Supply chain data and insights

Consolidate supply chain master data across divisions and analyze supply chain performance.

Allocation and Replenishment

Foresee demand and restock inventory in stores and warehouses with advanced predictive analytics processes.

Omnichannel inventory and order response

Provide real-time inventory visibility and management. Manage inventory across locations to fulfill demand from anyplace.

Logistics and fulfillment

Balance customer service and warehouse and transport coordination with a holistic retail logistics and fulfillment network.

Omnichannel Customer Experience

Applexus solutions enable retailers leverage real-time analytics to build successful, targeted customer engagement activities and customized offers with local relevance. Our solutions allow retail businesses to improve profit margins and ensure customer loyalty with unique in-store, online, and mobile experiences. We have enabled some of the leading global retailers to create consistency across their sales channels by building customized omnichannel frameworks for them.

Customer data and insights

Utilize customer data to improve the segmentation and efficiency of customer engagement activities.

Customer engagement and personalization

Provide cross-channel personalized interactions and offers to ensure customer loyalty and drive sales.

Store and digital commerce

Provide seamless, consistent and compelling customer experiences in the physical and online stores.

Omnichannel order management

Optimize and simplify the capture, management, and delivery of customer orders from anywhere.