Times change. Trends Change. Customers Demand Change.

The typical fashion consumer of today is a tech-savvy, social media enthusiast who demands the latest global trends at the best possible prices. The fashion industry continues to be characterized by constant changes and innovations, bringing along with it equal amounts of both opportunities and challenges for retailers. Even as fashion retailers are increasingly trying to transform their challenges into growth opportunities, the legacy processes retailers use are seldom truly digitally enabled.


In the past, transactions usually originated and terminated in a single channel and retailers did not have to engage with their customers across multiple channels. This no longer holds true as consumers constantly flip between brands, offline and online shopping modes these days, trying to pursue the most fulfilling shopping experience.

Fashion retailers are trying to keep pace with dynamic consumer demands and this has led to channel-focused marketing campaigns, supply chain operations and sales accounting. This alone will not suffice, though. Siloed retail models coupled with poor inventory forecasting techniques damage customer expectations and leave fashion enterprises with razor-thin margins. Moreover, they are often bogged down with challenges posed by lack of customer purchase pattern data and demand uncertainties.

How we help?

With our innovative fashion management software solutions, we help you deliver the best user experience, setting the standard for the contemporary and future retail industry. We help retailers rethink their supply chain tactics and provide a more fulfilling omnichannel experience. Our retail solutions fashion retailers turn their unique challenges into opportunities for growth. Over the years, we have enabled leading brands to make precise customer behavior predictions, impart transparency into supply chain operations, provide consistent user experiences and successfully integrate technology with their operating models.

Why us?

  • More than a decade of experience in providing solutions in the retail space
  • Partnership with five of the major fashion brands
  • Integration with latest technology
  • Solutions customized for your needs
  • Pre-configured solutions to speed your business
  • Expert teams providing offshore, onshore and nearshore application delivery

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Fashion Consultation

We provide technology consultation services to help fashion retailers uncover key insights that can transform their business landscape. Having years of experience in implementing solutions for leading brands, we can guide businesses across fashion infrastructure architecting, end-to-end strategy, design, implementation and application lifecycle management services, among others — to help them thrive in the competitive and variable fashion marketplace. We provide consulting services in:

  • Application Architecture
  • ERP Integration
  • Fashion Legacy System Assessment & Modernization
  • Omni-Channel Customer Experience
  • Mobile Strategy and Application Development

Implementation and Rollouts

Our experts will design, develop and implement robust solutions that are aligned with fashion retail business objectives and which will help reduce costs. Staying competent in the ever dynamic fashion market requires retailers to predict what their customers want next. Our advanced implementations help fashion retailers to predict customer buying habits and create personalized store experiences. Scalability and user satisfaction are what drives our rollout services. Our awareness of cultural, legal and statutory requirements across different geographies ensures a smooth and hassle-free global rollout model. The technologies that we leverage for our retail clients include:

  • SAP Fiori
  • SAP Hybris
  • IBM Websphere
  • Magento


Every fashion brand is unique and a one-size-fits-all solution may not work for all of them. Our consultants understand business needs when it comes to migration projects in the fashion industry. Depending on the nature of your business, we plot roadmaps to ensure a safe, non-disruptive migration of workloads, applications and services to the target environment. This removes the hassles of maintaining multiple ERP systems and gives a consolidated view of the entire business process. Our migration services include:

  • Fashion Business Process Migration
  • Storage Migration
  • Application Migration
  • System Migration
  • Cloud Migration


Fashion retailers need to seamlessly integrate their own as well third-party systems into their business processes for smooth running of their day-to-day activities. For businesses with multiple individual units or subsidiaries, the key to streamlining business operations is bringing retail operations under a single head. Our integration services can help you improve collaboration among business units, consolidate business data and achieve greater transparency across channels.

  • POS Integration
  • ERP Integration
  • Enterprise Application Integration
  • Cloud Application Integration
  • Supplier System Integration
  • CRM Integration

Application Development

Each fashion brand is unique and so are their retailers Therefore, fashion retailers have certain specific requirements when it comes to business applications. Hence, processes often need to be redesigned and scaled to better address business needs of the fashion industry as and when they arise. We architect, build and deploy innovative and need-specific applications aimed to meet your unique requirements with SAP Custom application development. For business processes that are not well supported by standard software, we build add-ons to complement existing software functionalities. Our application development services cover the following areas:

  • Enterprise application development
  • Mobile application development
  • Inventory visibility solutions
  • Warehouse and returns solutions
  • Sales analysis solutions


For any business, the key challenge is to ensure that their IT infrastructure is fault-free and has low service delivery risks. Our broad portfolio of testing services help fashion business save time and money while ensuring continuous application usability and security.

  • Fashion System End-to-End Testing
  • eCommerce Holiday Readiness Testing
  • Performance Testing
  • Functional Testing
  • Non-Functional Testing

Application Management Services

From incident management and service provisioning to risk mitigation, our application management services span across the application lifecycle. Our consultants can support fashion business across operations for single functions, modules and applications, as well as for the entire fashion management system landscape. We offer superior global application management support, maintenance and tailored management solutions for fashion retailers of all sizes.

  • Application Management Advisory Service
  • Server and Application Performance Discovery and Rationalization
  • Legacy System Assessment and Transformation
  • Release Support & Version Control
  • Application Portfolio Management
  • Testing

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Merchandising and brand promotion

A keen grasp of customers’ wants, thorough knowledge of current fashion trends and the ability to forecast future trends are crucial to successful fashion merchandising and branding strategies.Our solutions and services enables fashion retailers to make targeted, personalized marketing, gather customer preferences and integrate marketing campaigns based on a shared view of shopper demands.

Marketing and brand data and insights

Consolidate master data and translate merchandise and brand performance data into marketing initiatives that drive sales and profit.

Product design and development

Innovate product designs and optimize the product development process right from its design to the ultimate manufacturing phase.

Channel, merchandise, and assortment Planning

Create targeted, location-based market and eCommerce-driven assortments to cater effectively to consumer demand variations.

Omnichannel marketing

Implement successful marketing strategy and analyze customer data across channels to acquire new customers and ensure brand loyalty.

Omnichannel pricing and promotions

Identify the right pricing strategy and manage promotions across channels to boost growth and profitability.

Comprehensive procurement

The fashion retail procurement process usually involves direct materials, indirect materials as well as services. The procurement process has a direct impact on manufacturing as well as the quality of the goods produced.Our fashion retail procurement solutions will help companies collaborate with a wide network of vendors, manufacturers, and transporters to provide better value to customers without compromising on profit margins.

Procurement data and insights

Drive improved efficiency in sourcing and procurement processes with the integration of multiple data sets across the enterprise value chain.

Sourcing and contract management

Maintain effectiveness and reliability of procurement process along with contract compliance.

Branded manufacturing

Reduce variation in product features, optimize manufacturing processes and design the best quality-control systems.


Plan and direct procurement activities --including issuing purchase orders, approving deliveries and endorsing payments of indirect as well as direct goods and services, effectively.

Operational excellence

Keep your brand identity intact and build brand loyalty through innovation in services marketing and management.

Supply Chain Management

Supply chains have grown larger and more complex over the years especially when businesses have to sell as well as source from global marketplaces. Our expertise in fashion retail supply chain management enables organizations to strengthen the management of your supply chain and drive profitability in every link of their supply chain.

Supply chain insights

Create a more transparent, smarter and predictive supply chain with advanced analytics and improved data visibility.

Demand planning

Align production and distribution accurately with peaks and troughs in customer demand.

Omnichannel inventory and order response

Gain real-time visibility of inventory across channels and location to improve fulfillment and merchandising decisions.

Supply planning

Coordinate the delivery of goods and services from supplier to customer, matching supply precisely with demand.

Logistics and fulfillment

Place orders, distribute merchandise, make timely deliveries, and trade globally with ease.

Omnichannel commerce

Omnicommerce integrating wholesale, retail and digital channels are the key to improved customer satisfaction and higher margins in the fashion industry. Applexus equips fashion retailers with the ability to provide an enhanced customer experience irrespective of their point of entry. Our expertise in omnichannel platforms help fashion business adopt integrated business processes and omnicommerce orchestration to enhance customer engagement.

Customer data and insights

Closely monitor customer data,segment customers based on demographics, purchase history and provide personalized shopping experience.

Customer engagement and personalization

Enhance customer service through personalized interactions and targeted communication, boosting conversion rate and sales.

Wholesale, store, and digital commerce

Win over your customers by providing a seamless in-store and online experience, improving brand retention and customer engagement.

Omnichannel order management

Capture, orchestrate and optimize heterogenous orders from anywhere , anytime and provide a secure transaction environment.

Omnichannel customer service

Discover buyer personas, map out customer journey and provide the most fulfilling omnichannel customer service experience.

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SAP Implementation for a Global Lifestyle Brand

The customer wanted to replace the existing RLM apparel software system for order to cash and procurement process and wanted a solution that could handle changing, diverse customer demands worldwide. Moreover, they wanted to integrate all the peripheral systems used for AFS system and implement one true source of master data.

Customer Profile
Our customer is a global lifestyle brand that sells high-end bags, apparels, footwear, beauty products, watches and other accessories to customers across North America, Latin America, Asia, Europe and the Middle East. The company also sells wearables and fitbits and competes with well-known brands like Michael Kors, Coach and Kate Spade. It sells its products to customers through over 3,000 department stores worldwide. The company has about 150 stores in 50 countries and generates revenue of about $3.5 billion annually.
Business Challenge

As the company grew in stature over the years, the legacy ERP system was proved futile in maintaining the same level of integrity it had maintained before. The complexity of business processes and need for complex planning coevolved with it, adding to the woes. The legacy system could not keep pace with the increasing requirements, which necessitated the implementation of a new ERP system.

Client Testimonial
Applexus remained true to the name by being a high-performing business partner. Their solution has been very instrumental in providing efficient communication between our internal teams and incentivized us to serve our customers better.
Business Objectives
  • Provide easy purchase requisition and high levels of tracking capabilities by replacing existing RLM system for quote-to-cash and procurement process
  • Reduce cycle time and enhance value chain orchestration effectively by integrating product data management required in SAP AFS system
  • Implement a warehouse management system to provide real-time stock control and just-in-time inventory replenishment mechanism
  • Integrate JDA software for assortment optimization, better merchandise planning and supply chain management
Our Workaround

We designed an SAP environment to simplify sales processes when compared to existing RLM systems. The first phase in SAP implementation was design and architecture strategic planning for effective migration and integration with back-end order-to-cash process flow. This was followed by master data mapping from legacy systems. During this stage, care was taken to ensure data integrity with peripheral systems was not lost, keeping SAP as true source of master data.

We also designed real-time interfaces with warehouse management system and reconciled data between warehouse and SAP inventories. Before the productive start of the system, we performed integration tests and modular tests prepared by key users. Data migration was performed for master data and all customizations were fine-tuned before the go-live phase.

Implementation Highlights

To address the gaps in software used in retail processes and fulfil ancillary business requirements, we designed and developed RICEF objects. With rigorous code review and automated code inspections, we ensured impeccable code quality to our customer. We also offered continuous post go-live support to make the most out of SAP implementation and weed out issues faster.

Business Benefits
  • Reduced implementation time by 25%
  • Simplified procurement and supply chain workflow
  • Reduced lost sales and markdowns 
  • Straightened out complexity associated with traditional ERP systems
  • Business process compliance with SAP best practices

SAP Fashion Management Solution Implementation for an American Handbag and Apparel Designing Company

Transforming inventory management and procurement cycle, providing a compelling customer experience and unifying organizational siloed data.

Customer Profile
Our customer is a U.S.-based leading designer of women’s handbags, luggages and accessories. In addition to its core products, it also sells home decoration products, jewelry, jewelry cases, eyewear and stationery goods. They sell their products through both indirect and direct business channels---including 2700 gift and speciality stores and nearly 100 full-service retail stores. The company draws an annual revenue of more than $500 million annually.
Business Challenge

With the increasing proliferation of omnichannel retailing, the challenge to surmount customer demands efficiently and deftly. According to Aberdeen Group Inc., companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, compared with 33% for companies with weak omnichannel strategies. This calls for customer data integration, to understand how customers choose different channels and how it impacts their purchase decisions. Retailers also need to effectively attune their order fulfillment strategy to achieve economies of scale and capitalize on brand awareness.

Consolidating data from legacy systems and syncing them to provide a single version of the truth was quite cumbersome for our customer. To manage this situation, our client wanted a single platform that could harmonize siloed, multi-channel inventory data and sales data.

Client Testimonial
Applexus remained true to the name by being a high-performing business partner. Their solution has been very instrumental in providing efficient communication between our internal teams and incentivized us to serve our customers better.
Business Objectives
  • Streamline multi-channel operations and synchronize order strategies between distribution center and regional distribution center
  • Improveliquidity of the organization by freeing up capital spent on overstocking of goods
  • Bird’s eye view of processes and data on an all-in-one platform to ensure efficient operation and field service management
  • Cross-channel integration to deliver best-in-class online experience comparable to a brick-and-mortar retail experience
  • Easy margin management and prospecting with personalized marketing, targeted offers loyalty programmes and so on
  • Get business up to speed on customer insights through social listening and customer journey analysis
Our Workaround

We helped them integrate and configure outbound interfaces from SAP FMS to POS system using BODS and inbound interfaces from Micros POS to SAP FMS system using SAP CAR and BODS. This ensured a smooth flow of master data and transaction data between SAP and POS, which resulted in data synchronization between the systems. We were also involved in the technical design and development of custom development objects in SAP system identified by gap analysis. Data integration, achieved by SAP FMS 1.0 with Micros POS integration, enabled end-to-end transparency in processes and customer data encapsulation.

Business Benefits

With application orchestration, the customer was able to witness enhanced transparency into supply chain operations. A consistent omni-channel experience enabled growth, productivity and reach across multiple regions and compelling business outcomes.

By implementing production serialization, it was possible to track and trace products, ensuring product integrity. The customer could also better service levels and enhance predictability of time to value. There was a significant reduction in cost through improved cycle times and retail efficiencies. The consolidation of master data produced a single version of the truth for data consistency, improved agility and global operations. With faster, real-time business data analytics, it was possible to respond to the dynamic needs of their customers.

Development of Supply Network Collaboration Solution for World’s Largest Athletic Footwear, Apparel and Equipment Company

We designed and developed a unique collaboration solution along with SAP Custom Development team for our client. It enabled seamless collaboration between their trading partners and helped them cater to changing customer demands.

Customer Profile
Our client is a Fortune 100 company that designs, develops, markets and sells athletic footwear, sportswear, gear, equipment and accessory products for men, women and children. The company has about 930 retail stores worldwide operating in more than 160 countries. It distributes goods to independent distributors, subsidiaries and licensees and has nearly 22,000 retail outlets across the world.
Business Challenge

With expanding global supply chains, increasing procurement-supply chain divide and inaccessible organizational silos, transparency into procurement processes are greatly obscured for retailers. That said, businesses are continuously striving for innovation in supply chain operations and transformation within procurement systems. Our client needed a solution that would create the right strategic sourcing environment to enhance networking, achieve considerable cost reduction and improve bottom line.

Client Testimonial
Applexus remained true to the name by being a high-performing business partner. Their solution has been very instrumental in providing efficient communication between our internal teams and incentivized us to serve our customers better.
Business Objectives
  • Improve purchase collaboration between stakeholders and suppliers and automate purchasing procedures in source-to-pay processes
  • Facilitate plain-sailing and speedy purchase order activities
  • Deepen customer relationships by catering to their dynamic demands
  • Seamless sharing of purchase requisition between factories for faster product despatch
  • Enable real-time inventory tracking and send updates to ensure customer satisfaction
Our Workaround

We helped our client deploy a supply network collaboration system to enhance communication between buyers and sellers in procure-to-pay and order-to-cash lifecycles. To fine tune business with customer demands, we also worked together with our client to customize or enhance a standard SAP module, which, in turn, raked in greater returns for them. Our support service and frequent upgrades to the software has helped in providing business continuity to the client.

Implementation Highlights

We used an eclectic mix of SAP products like SAP NetWeaver, SAP AFS, SAP XI/PI and so on to cater to the clients’ varied sourcing needs. The solution involved a massive custom solution development, investing a long 20,000 hours of development.

This was also one of the first and largest custom solutions built over SAP NetWeaver Technology. Being a predecessor of SAP Supply Network Collaboration Solution (SNC), it can help in serving customer demands efficiently and an order of magnitude faster.

Business Benefits

The central collaboration platform has enabled improved communication and collaboration between the internal stakeholders and streamlined procurement system. It has provided transparency and agility into buying and selling processes, more than ever before. The powerful tracking and management tool has also minimized IT burden drastically as well as facilitated easier budget checking and contract compliance with vendors, buyers and regulations. The client could also witness a considerable boost in return on investment.

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Podcast-Apparel Footwear and Fashion
Podcast-Apparel Footwear and Fashion


Apparel Footwear and Fashion (AFF) Expert Series

Margie Lawson has a unique perspective on the Fashion solutions from SAP. She is the Fashion Industry Advisor for Appplexus. In this Expert series of interviews and short conversations, Margie shares her knowledge, skills and experience on all things fashion.


SAP Partner Experience - Watch what In Mind Computing and Capriza have to say about the SAP PartnerEdge program for Application Development and about the SAP Store.

SAP Fashion Management - The Fashion Collection by SAP, developed with fashion brands, for fashion brands. Optimize your inventory deployment and deliver consistent brand experiences across all channels and operations.

SAP Customer Activity Repository 3.0 - SAP Customer Activity Repository 3.0 for retail and wholesale, features and benefits, high level.