Merchandising and brand promotion
A keen grasp of customers’ wants, thorough knowledge of current fashion trends and the ability to forecast future trends are crucial to successful fashion merchandising and branding strategies.Our solutions and services enables fashion retailers to make targeted, personalized marketing, gather customer preferences and integrate marketing campaigns based on a shared view of shopper demands.
Marketing and brand data and insights
Consolidate master data and translate merchandise and brand performance data into marketing initiatives that drive sales and profit.
Product design and development
Innovate product designs and optimize the product development process right from its design to the ultimate manufacturing phase.
Channel, merchandise, and assortment Planning
Create targeted, location-based market and eCommerce-driven assortments to cater effectively to consumer demand variations.
Implement successful marketing strategy and analyze customer data across channels to acquire new customers and ensure brand loyalty.
Omnichannel pricing and promotions
Identify the right pricing strategy and manage promotions across channels to boost growth and profitability.
The fashion retail procurement process usually involves direct materials, indirect materials as well as services. The procurement process has a direct impact on manufacturing as well as the quality of the goods produced.Our fashion retail procurement solutions will help companies collaborate with a wide network of vendors, manufacturers, and transporters to provide better value to customers without compromising on profit margins.
Procurement data and insights
Drive improved efficiency in sourcing and procurement processes with the integration of multiple data sets across the enterprise value chain.
Sourcing and contract management
Maintain effectiveness and reliability of procurement process along with contract compliance.
Reduce variation in product features, optimize manufacturing processes and design the best quality-control systems.
Plan and direct procurement activities --including issuing purchase orders, approving deliveries and endorsing payments of indirect as well as direct goods and services, effectively.
Keep your brand identity intact and build brand loyalty through innovation in services marketing and management.
Supply Chain Management
Supply chains have grown larger and more complex over the years especially when businesses have to sell as well as source from global marketplaces. Our expertise in fashion retail supply chain management enables organizations to strengthen the management of your supply chain and drive profitability in every link of their supply chain.
Supply chain insights
Create a more transparent, smarter and predictive supply chain with advanced analytics and improved data visibility.
Align production and distribution accurately with peaks and troughs in customer demand.
Omnichannel inventory and order response
Gain real-time visibility of inventory across channels and location to improve fulfillment and merchandising decisions.
Coordinate the delivery of goods and services from supplier to customer, matching supply precisely with demand.
Logistics and fulfillment
Place orders, distribute merchandise, make timely deliveries, and trade globally with ease.
Omnicommerce integrating wholesale, retail and digital channels are the key to improved customer satisfaction and higher margins in the fashion industry. Applexus equips fashion retailers with the ability to provide an enhanced customer experience irrespective of their point of entry. Our expertise in omnichannel platforms help fashion business adopt integrated business processes and omnicommerce orchestration to enhance customer engagement.
Customer data and insights
Closely monitor customer data,segment customers based on demographics, purchase history and provide personalized shopping experience.
Customer engagement and personalization
Enhance customer service through personalized interactions and targeted communication, boosting conversion rate and sales.
Wholesale, store, and digital commerce
Win over your customers by providing a seamless in-store and online experience, improving brand retention and customer engagement.
Omnichannel order management
Capture, orchestrate and optimize heterogenous orders from anywhere , anytime and provide a secure transaction environment.
Omnichannel customer service
Discover buyer personas, map out customer journey and provide the most fulfilling omnichannel customer service experience.