Chris Couch

Vice President and General Manager

Chris Couch, Vice President

Chris Couch has over 25 years of experience in consulting, sales, marketing and business leadership working with and in leading consumer industry companies. At Applexus, Chris is the Vice President and General Manager of Cloud Solutions and Products.

Chris has held general manager positions at Blue Cube Software and Red Prairie (now JDA) where he was responsible for leading the growth and go-to-market for industry-focused business units. He has held leadership positions at The Home Depot and Coca-Cola. Just before joining Applexus, Chris was an advisor to the consumer industry at SAP where he helped large enterprises adopt and implement digital transformations. He holds a computer science degree from Clemson University and an MBA from the Goizueta Business School at Emory University.